Why use Radio?
• RADIO REACHES PEOPLE WITH MONEY TO SPEND
Radio reaches people over 10 years of age - in urban, suburban and rural areas.
• RADIO REACHES HOUSEHOLD SHOPPERS WHO BUY FOR THE HOUSEHOLD
Household shoppers spend time listening to the radio before they shop.
• RADIO IS 'SELL ON WHEELS'
Most car owners have a care radio. It catches potential customers on their way to shop. 95% 'tune in' to and from work.
• RADIO REACHES PEOPLE OUTDOORS
Portable radios travel with people everywhere, often to locations beyond the influence of other media.
• RADIO ENJOYS LISTENER LOYALTY
People turn to their favourite radio stations daily for the latest news, time, weather, sports, entertainment and companionship.
• RADIO IS THE DAILY NEWSLEADER
Most people say radio is their first source of news first thing in the morning. They say that radio is their prime time source of news during the day - the ideal environment for news or stores sales. 74% tune in for the latest news of the day.
• RADIO HAS THE LAST WORD
As the dominant daytime medium, radio can make the critical contact with people just before they buy. Housewives spend much more time listening to the radio before they go shopping than they spend with any other media. How many of your customers 'impulse' buy?
• RADIOS LOW UNIT COST ALLOWS REPETITION
Repetition means a retailers message can be recieved several times and so work efficiently.
• RADIO IS FLEXIBLE
It allows a retailer to pinpoint target customers and take advantage of last minute changes in the market.
• RADIO IS PERSONAL
A warm relationship between the station personality and the listener creates an excellent retail-selling environment.