A dollar spent with a local business has up to five dollars in positive local impact as it cycles through our economy, in fact economists have a word for it…..velocity. 

It means money staying in and moving around the economy.  A dollar spent with a local business gains strength when it goes to pay their employees, then both the business and employee spend those dollars with retailers and service industries. 

Local purchases encourage entrepreneurship which fuels local economic innovation and prosperity.  Strong local retail ensures diversity resulting in fair prices and more choices in the long run. 

You may have thought shopping in the Eastern Bay is a nice thing to do, fact is it’s the smart thing to do -because spending dollars locally makes common sense.